Week 40

Just keep swimming . ( Persistence )

I think the biggest thing to me in this journey is the value of showing up and taking action. There’s such a depth and clarity that comes when you simply act. I almost feel like action is the ultimate value—because that’s where the real lessons come from. Since the opening of the store in Lake Elsinore, I have faced , and am facing some of the darkest times of my life. I don’t want to overshadow all the things in my life that are great, (My wife , a healthy 2yr old , opportunity ) but if I said that this season in my life has been void of tension , I would be lying .

In my mind , there is a a place that I see myself nad my life. although in my life th pursuit is for joy fulfillment , peace and contentment , the end results are very much present in my thought process. It has been so long since I have had financial stability in my personal life that the toll is actually becoming physical . This summer has been unbearable heat and my trusty honda cr-v has decided that it does not want to tire itself out anymore attempting to keep me cool. So I have been sitting in the fire in the hollistic sence. spirit soul and body .

Planning is important—I’ve seen in my own life that planning is part intellect, part learning. It gives you direction. But it’s only when you move, when you step into the process, that you really learn. Because in that process you run into walls, you break things, you miss sales, you mess up marketing. That’s where the most valuable lessons live—inside the mistakes, inside the missed steps.

That’s really what we’re chasing in our studies: the best answer. Where should we direct our time? What’s the best strategy? How do we use the right amount of money? How do we take care of our families and build a business?

Over the last few months, I’ve noticed the pressure has shifted. At times, the weight isn’t as heavy as it was. But the pressure—the force pushing me forward—has been a gift. It’s forced me to keep moving, to process less, to act more. And while it’s not easy, it’s good. When I look back at where I started and where I am now, I see opportunities that never would have come if I hadn’t just begun.

The truth is, the only way to learn how to navigate business is to be in it. You can’t theorize your way into growth. Consistency and action are the only ways forward. Start moving, keep moving, and you’ll see what works and what doesn’t. The clarity comes through doing.

These last few months, I’ve been in the store out of necessity. That necessity has taught me the value of time and how to use it better. I’m still learning how to apply that at the highest level, but I see it more clearly now.

One thing I’m practicing is distilling my thoughts and communicating them better. It’s not just about me moving with urgency—it’s about transferring that urgency, that process, to everyone else. When I don’t communicate clearly, the team can’t duplicate it. That’s a weakness I’ve seen in myself, and it’s something I’m working on every day.

At the end of it all, the journey isn’t about perfection. It’s about action, consistency, communication, and growth. That’s the work.